Oscar Wilde has a quote I like: “Don’t use big words. They mean so little.” But most B2B brands don’t follow Wilde’s advice. They love big words. They want to revolutionize stuff. They want to supercharge growth. But guess what these big words and phrases mean for buyers? Nothing. They are vague. They are disconnected…
Continue reading Why Big Words Mean So Little In Brand Messaging
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Continue reading Why Big Words Mean So Little In Brand Messaging
The post Why Big Words Mean So Little In Brand Messaging appeared first on Frontera.