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How The Curse Of Knowledge Ruins Brands’ Value (And How To Avoid It)

Hoca

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In 2007, two MIT students —Drew Houston and Arash Ferdowsi— created a solution to a modern problem. Laptops and smartphones were becoming more common. And they realized people needed a simple way to access their files from different devices. So they developed an app that allowed users to store their files in the “cloud.” They…

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