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Brand Ideology: Why Your Brand Needs An Ideology To Stand Out (And How To Develop One)

Hoca

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Think about it. How come some brands have passionate believers like political parties? People even do irrational stuff for some brands. Like getting into a line at 5 a.m. to buy products or defending it against negative comments online as if somebody cursed their mother. It’s almost like some brands become part of customers’ identities.…

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