In 2012, Hubspot was bleeding customers. They spent a lot of resources on customer acquisition. But customers didn’t stick around and churned out after a few months. So their customer lifetime value was low. That meant they couldn’t increase marketing budgets further and hire a bigger team to scale. Hubspot’s executive team realized they had…
Continue reading Why Serving Multiple Client Types Kills Growth (And How To Choose The Ideal One)
The post Why Serving Multiple Client Types Kills Growth (And How To Choose The Ideal One) appeared first on Frontera.
Continue reading Why Serving Multiple Client Types Kills Growth (And How To Choose The Ideal One)
The post Why Serving Multiple Client Types Kills Growth (And How To Choose The Ideal One) appeared first on Frontera.