In 1977, British Rail decided to do something about declining passenger numbers. Their executives couldn’t find a clear reason why results were getting worse. So they blamed marketing and decided to change their advertising agency. And as it’s a huge company, all advertising agencies in the UK competed to get the British Rail account. One…
Continue reading The Goal Gap: How The Clash Between Business And Customer Goals Kills Brands (And How To Avoid It)
The post The Goal Gap: How The Clash Between Business And Customer Goals Kills Brands (And How To Avoid It) appeared first on Frontera.
Continue reading The Goal Gap: How The Clash Between Business And Customer Goals Kills Brands (And How To Avoid It)
The post The Goal Gap: How The Clash Between Business And Customer Goals Kills Brands (And How To Avoid It) appeared first on Frontera.