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How Goal Dilution Kills Your Brand’s Believability (And How To Avoid It)

Thread starter Hoca
Start date Apr 6, 2025

Hoca

Administrator

Staff member

Apr 6, 2025

In 1996, two Stanford Ph.D. students Larry Page and Sergey Brin realized the largest internet search engines were doing it wrong. Yahoo and MSN manually curated sites like a directory. So you could only search for certain things. AltaVista had a slightly more advanced algorithm. It ranked sites depending on how many times your search…

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