We’ve talked about the 3C’s that drive a brand’s positioning in our Profit-Led Branding Framework: Company, Competition, and Customer. In this article, we’ll look into the last C: Customer. There are two parts of Customer Analysis. We’ll cover the “What are our customers trying to achieve?” part here. The second part “Who are the customers trying to make…
Continue reading 3C Analysis (Customer): How to Make Your Brand Something Customers Want
The post 3C Analysis (Customer): How to Make Your Brand Something Customers Want appeared first on Frontera.
Continue reading 3C Analysis (Customer): How to Make Your Brand Something Customers Want
The post 3C Analysis (Customer): How to Make Your Brand Something Customers Want appeared first on Frontera.