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12 Differences Between Incumbents And Challengers (And How Challengers Win)

Thread starter Hoca
Start date Jun 20, 2025

Hoca

Administrator

Staff member

Jun 20, 2025

Every industry has its incumbents. Established players who come at the top of buyers’ category ladders. Like McKinsey and Accenture for consulting. Salesforce and Hubspot for CRM. Or Adobe and Canva for creative software. And then you have the challengers. New and upcoming players who try to get a hold in the market. They compete…

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