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12 Differences Between B2B Product vs. B2B Service Businesses (And Why They Matter)

Thread starter Hoca
Start date Apr 6, 2025

Hoca

Administrator

Staff member

Apr 6, 2025

There are key differences between B2B product (e.g. software) vs. B2B service (e.g. consultancy) businesses: All these differences impact how to position the brand, what messages to convey to the market, and how to attract potential customers. Obviously, some other factors affect these differences. Like the price point of the offer. But the moral of…

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