- Get Ready to Grow Smarter: CEA Summit East 2025 Returns to Virginia This September
- OHCEAC’s 4th Annual CEA Conference, “Advancement of High Quality Transplant Production Technologies under Controlled Technology”
- Investing in a Liquor Store: Profitability, Costs, and How it Fits My $100M Mission
- How many people really understand how tariffs work?
- Why Serving Multiple Client Types Kills Growth (And How To Choose The Ideal One)
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UF/IFAS faculty to guide national urban agriculture initiatives as USDA committee member
January 27, 2025 — A UF/IFAS assistant professor has been selected by the U.S. Sec. of Agriculture for a USDA federal advisory committee to provide guidance for supporting urban agriculture and innovative production across the U.S. Catherine Campbell, an assistant professor in the UF/IFAS... -
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Indoor Ag Science Café: State of Industry by ADVANCEA –Truth Behind the Data
What an interesting conversation between Dr Guil Signorini and our very own Christopher Higgins. In this video they discuss both the state of the industry as well as a critique of the Wageningen Plant Research white paper “Locations for the highest-potential greenhouse development in the... -
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Sakata Seed America, Inc. Announces Executive Leadership Transition
Woodland, CA – Sakata Seed America, Inc. is pleased to announce a strategic executive leadership transition, effective April 1, 2025. After more than fifteen years of dedicated service as President and Chief Executive Officer of Sakata Seed America, Inc, Dave Armstrong will step into the role... -
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GreenTech Americas 2025: Pioneering the future of horticulture
GreenTech Americas is thrilled to announce the kick-off of its fifth edition, set to take place from 25-27 March at the Querétaro Centro de Congresos in Mexico. This edition promises to be the largest yet, with an expected attendance of 3,700 visitors and 223 exhibitors. This leading event in... -
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Voltiris secures top spot in Mexico challenge
Voltiris emerged as the winner in the start- and scale-up challenge, a collaborative effort by GreenTech Americas, the Netherlands Embassy in Mexico, the Netherlands Business Support Office Querétaro, and AVAG. The Dutch start-up stood out among notable entries, earning the opportunity to... -
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Indoor Ag-Con Announces Opening Morning “CEA State of the Industry” Keynote Presented By CEA Alliance
Las Vegas, NV (February 5, 2025) – Indoor Ag-Con, the premier trade show and conference for the controlled environment agriculture (CEA) , greenhouse and vertical farming industry, proudly announces the opening morning keynote address for the March 11-12, 2025 edition at the Westgate Las Vegas... -
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24th Annual Greenhouse Engineering Design & Crop Production Short Course
Controlled Environment Agriculture (CEA) offers a unique potential for rapidly enhancing the circularity and ultimate sustainability of vegetable and fruit production when distributed throughout the population areas of the country. The theme of the 24th Annual Engineering Design and Crop... -
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Top Canadian CEA Leaders to Share Market Innovations and Strategies at March 11-12, 2025 Event in Las Vegas
Indoor Ag-Con, the premier trade show and conference for the controlled environment agriculture (CEA) industry, is excited to announce its Day 2 keynote session, “Trends in Canada: Insights from Leading CEA Growers Across the Nation.” Scheduled for 8:00 AM PST on March 12, 2025, at the Westgate... -
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10 Things to see and do at Indoor Ag-Con, the Largest and Leading Event Dedicated to Indoor Agriculture
LAS VEGAS, MARCH 11-12, 2025 Explore Expanded Expo Hall with 200+ Exhibitors, Be Inspired by Two Compelling Keynotes, Sit in on Educational Conference Sessions including NEW Cannabis Track, Networking Events Las Vegas, NV (March 4, 2025) –Indoor Ag-Con, the largest and leading trade show and... -
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University of Florida Greenhouse Training Online program offering 3 new courses in 2025!
Shortage of trained labor is a challenge for all growers. Today’s production methods are increasingly technical, and staff need to know the why of their day-to-day work. Providing young employees with professional development opportunities is also a great way to increase staff retention. To... -
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Indoor Ag-Con 2025 Trend Report: Structural Advancements, Energy-Efficient Climate Control, Next-Gen Tools and Products
Las Vegas, NV – Indoor Ag-Con, the largest show dedicated to controlled environment agriculture (CEA) , is the place to find the latest trends shaping the future of farming. Come March 11-12, farmers, growers, ag tech leaders, suppliers, advocates and enthusiasts will converge at Westgate Las... -
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Sakata Seed America Donates and Celebrates Renovation of Howard C. Brown Horticultural Greenhouse Complex at California Polytechnic State University
San Luis Obispo, CA —Sakata Seed America, Inc. representatives proudly attended the grand opening of the newly renovated Howard C. Brown Horticultural Greenhouse Complex at California Polytechnic State University, following the company’s $50,000 pledge to help modernize the greenhouse complex... -
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Choose your banker crops well and you will laugh all the way to the bank
Banker plants provide an alternative food source, habitat and often a reproduction site for natural pest enemies. Banker plants can be particularly useful during periods of high nitrogen boosted growth i.e. when the apices are actively growing like the tomatoes above. Even though we operate in... -
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Narrow Positioning: How Saying No To Some Customers Increases Your Chances of Winning Big
In 1982, programmer John Walker decided to make a big bet. His friend Michael Riddle had a computer-aided design (CAD) program that he struggled to sell. But Walker believed in the idea. Designers who worked on complex projects —like engineers and architects— needed precise measurements. And...- Hoca
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- Forum: Network hardware
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The Goal Gap: How The Clash Between Business And Customer Goals Kills Brands (And How To Avoid It)
In 1977, British Rail decided to do something about declining passenger numbers. Their executives couldn’t find a clear reason why results were getting worse. So they blamed marketing and decided to change their advertising agency. And as it’s a huge company, all advertising agencies in the UK...- Hoca
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- Forum: Network hardware
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Why Customers Want Freedom *From* Choice (And How You Can Provide It To Sell More)
It’s Friday night. You finally have a chance to relax on your sofa after a long week. You decide to watch a movie with your partner. So you get some snacks and open Netflix to choose a movie to watch. You have a quick look at Netflix’s suggestions. Nothing interesting. So you scroll to the…...- Hoca
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- Forum: Network hardware
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How The Curse Of Knowledge Ruins Brands’ Value (And How To Avoid It)
In 2007, two MIT students —Drew Houston and Arash Ferdowsi— created a solution to a modern problem. Laptops and smartphones were becoming more common. And they realized people needed a simple way to access their files from different devices. So they developed an app that allowed users to store...- Hoca
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- Forum: Network hardware
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3C Analysis (Customer): How to Make Your Brand Something Customers Want
We’ve talked about the 3C’s that drive a brand’s positioning in our Profit-Led Branding Framework: Company, Competition, and Customer. In this article, we’ll look into the last C: Customer. There are two parts of Customer Analysis. We’ll cover the “What are our customers trying to achieve?” part...- Hoca
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- Forum: Network hardware
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How Goal Dilution Kills Your Brand’s Believability (And How To Avoid It)
In 1996, two Stanford Ph.D. students Larry Page and Sergey Brin realized the largest internet search engines were doing it wrong. Yahoo and MSN manually curated sites like a directory. So you could only search for certain things. AltaVista had a slightly more advanced algorithm. It ranked sites...- Hoca
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- Forum: Network hardware
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12 Differences Between B2B Product vs. B2B Service Businesses (And Why They Matter)
There are key differences between B2B product (e.g. software) vs. B2B service (e.g. consultancy) businesses: All these differences impact how to position the brand, what messages to convey to the market, and how to attract potential customers. Obviously, some other factors affect these...- Hoca
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- Forum: Network hardware