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- 7 Rules to Build Messaging That Actually Influences Your Buyers
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Voeks Inc. Welcomes Chris Higgins of Hort Americas as Industry Advisor
Clearwater, FL and Dallas, TX – [May 21, 2025] – Voeks Inc., a leading innovator in agricultural and horticultural irrigation and sustainable water technology growing solutions, proudly announces the appointment of Christopher Higgins, President and Co-Founder of Hort Americas and founder of... -
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How Buying Triggers Make Your Marketing Matter to Buyers
What leads your clients to look for a solution like yours? What makes them realize they have a problem? The answers to these questions matter. Because when you know your clients’ buying triggers, you can: Think about the buying triggers in our lives. Like becoming a parent. Your life changes...- Hoca
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- Forum: Network hardware
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The Performance Gap: You’re Mistaking Efficiency for Real Results
I recently asked a group of property management executives what “performance” means to them and how they achieve it. Their... -
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2025 Renter Preferences Report: Data-Driven Strategies to Increase Satisfaction and Occupancy
With rent growth slowing, operational costs rising, and new construction surging, maintaining high occupancy rates has become more critical than... -
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Cornell University’s GLASE Consortium Launches Comprehensive Greenhouse Course Catalog
Ithaca, NY, May 19, 2025 – The Greenhouse Lighting and Systems Engineering (GLASE) Consortium at Cornell University is excited to announce the launch of its new Greenhouse Course Catalog. This resource serves as a centralized database of active CEA training from leading academic institutions... -
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A Root Alliance Webinar Series: Water, Nutrients and Substrates
Innovating Root Zone Solutions for Controlled-Environment Horticulture Root health and growth have a huge effect on the yield, crop time and losses, and profitability of container-grown and hydroponic crops. In this four-part webinar series, we will present our latest research on water... -
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New Online Workforce Training Program, CEA Works, to Launch June 1
Ithaca, NY — Cornell University’s Greenhouse Lighting and Systems Engineering (GLASE) Consortium is proud to announce the official launch of CEA Works, a new online, self-paced educational program designed to upskill the Controlled Environment Agriculture (CEA) workforce. Supported by funding... -
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How Clear Positioning Creates a Natural “Flow State” Inside Your Business
Having clarity around your brand’s positioning has a hidden upside. We usually talk about how it helps you win clients. It raises your perceived value. It makes buyers choose you over others. But it also changes things inside the business. You know what they say. Constraints breed creativity. A...- Hoca
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- Forum: Network hardware
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University of Florida Greenhouse Training: Online Greenhouse 101 Starts June 2!
Greenhouse 101 starts on June 2 and is the first 2025 course in the award-winning Greenhouse Training Online series from the University of Florida IFAS Extension (UF). If you have grower staff who will benefit from extra training or if you are interested in joining the horticulture industry... -
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Pull Marketing: Why Most B2B Content Fails To Drive Sales (And How To Do It Right)
We’ve talked about why most push marketing tactics fail and how to do it right. Today, let’s focus on pull. Here’s why most organic content doesn’t deliver results and how to fix it to attract clients: The Soviet Union had a shortage of nails during Lenin’s government. To increase production...- Hoca
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- Forum: Network hardware
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The How Chain: A Simple Questioning Method to Reveal Your Brand’s Onlyness
You might have seen it on the news. On Monday, there was a blackout in Spain (where I live) for 12 hours. No electricity. No phone line. No traffic lights, no metros, no trains. Some people got stuck in elevators for hours. Some others couldn’t buy food since they didn’t have cash. Total chaos...- Hoca
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- Forum: Network hardware
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Get Ready to Grow Smarter: CEA Summit East 2025 Returns to Virginia This September
Growers, Researchers, and Industry Pros Come Together September 9-10 to Share Ideas, Spark Connections, Move CEA Forward DANVILLE, VIRGINIA — The Controlled Environment Agriculture (CEA) Summit East will return to the Institute for Advanced Learning and Research (IALR) in Danville, Virginia on... -
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OHCEAC’s 4th Annual CEA Conference, “Advancement of High Quality Transplant Production Technologies under Controlled Technology”
OHCEAC’s 4th Annual CEA Conference: “Advancement of High Quality Transplant Production Technologies under Controlled Environment” July 16, 2025 | In-Person & Online Controlled Environment Agricultural Research Complex (CEARC) The Ohio State University Columbus, OH, USA Registration... -
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Investing in a Liquor Store: Profitability, Costs, and How it Fits My $100M Mission
On my YouTube channel, I gave you an update on the liquor store remodel I’ve been working on. While that video focused... Read More...- Hoca
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- Forum: Speech therapy
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How many people really understand how tariffs work?
Tariffs have taken over business conversations the last few weeks. It’s obvious many do not actually understand how they work. As a co-owner of a company that imports and exports many items, I thought it would be helpful to many if I explained them clearly and simply so farmers, greenhouse... -
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Why Serving Multiple Client Types Kills Growth (And How To Choose The Ideal One)
In 2012, Hubspot was bleeding customers. They spent a lot of resources on customer acquisition. But customers didn’t stick around and churned out after a few months. So their customer lifetime value was low. That meant they couldn’t increase marketing budgets further and hire a bigger team to...- Hoca
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- Forum: Network hardware
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Enhancing Security Without Extra Work: A Guide for Property Managers
Property managers have a lot on their plate, from handling maintenance requests to ensuring resident satisfaction. And while security is... -
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The Anatomy of a Great Resident Survey: How to Collect Feedback That Actually Works
For property managers, the ability to understand how residents truly feel can be the difference between a thriving community and... -
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Laundromat Life: Revenue Insights and Evaluating Offers
Hey everyone, Mark Ferguson here. Running businesses like my laundromat and car wash offers a fantastic, real-world education in investing – it’s... Read More...- Hoca
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- Forum: Speech therapy
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14 Questions to Audit Your Homepage Messaging (Before It Silently Kills Sales)
You know this as a buyer. When you plan to buy a B2B service, you go to that brand’s website. You read the homepage. You try to understand what they do, how they do it, and how they are different. And based on what you see, you form an opinion and make a decision: to… Continue reading 14...- Hoca
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- Forum: Network hardware